Global smartphone shipments during the April, May and June months totaled 258.2 million units as per the latest Canalys Smartphone Market Pulse report. The figure represents a 10% decline compared to the same period last year. Despite the sixth straight quarter of negative growth, global smartphone demand is slowly rebounding thanks to industry-wide inventory reductions and rising regional market demand.
Samsung was once again the leading smartphone brand in terms of shipments for the quarter with 53 million shipments and a 21% market share. Apple came in second with 43 million shipments and a 17% market share while Xiaomi rounded out the top three with 33.2 million shipments and a 13% market share.
Worldwide smartphone shipments and growth Canalys Smartphone Market Pulse: Q2 2023
Q2 2023 shipments (million)
Q1 2023 market share
Note: Percentages may not add up to 100% due to rounding. Xiaomi estimates include sub-brand POCO, and OPPO includes OnePlus. Transsion includes Tecno, Infinix and iTel. Source: Canalys estimates (sell-in shipments), Smartphone Analysis, July 2023
Oppo had 25.2 million shipments and a 10% market share while Transsion which holds the Infinix, Tecno and iTel brands moved into fifth place with 22.7 million shipments and a 9% market share. Transsion’s rise in emerging markets and strong sales across the Middle East, African and Latin American markets solidified its position as a top-five smartphone brand. Transsion is also the only brand with a positive annual growth of 22%.
Looking ahead, Canalys analysts predict a moderate decline in smartphone demand continuing in the second half of 2023. The business environment is expected to improve and vendors that are able to balance long-term structural changes will prevail.